JNN MOSeoul
Start a Project europe@jnnmo.com
The Seoul cityscape under a warm evening sky
About

A garment house that grew up in the middle of Seoul.

A design studio in the middle of the city, and factories close enough to walk a sample to.

Figures in traditional hanbok walking a red-columned corridor
How we got here

We never left the noisy part of the city.

The streets around our studio still hold more sample rooms, trim suppliers and small finishers than anywhere in Asia. That density is the whole argument.

We have added factories, a mill and a European warehouse since. The studio stays in the middle of the noise, because that is where the speed comes from.

The people are the other half. Our longest-serving pattern cutter joined in 1991. That kind of knowledge is not written down; it is standing next to someone at a table.

The studio

Design on the factory side of the wall.

A designer sketching at a studio worktable

Most factories keep design at arm's length: a buyer sends a drawing, a factory quotes it. We built the opposite. Our designers sit metres from the machinists who will make the garment.

So a shape gets tested against a real sewing operation on the day it is drawn, and we can come back to you with something that can actually be made at the price you need.

Two colleagues reviewing fabric swatches at a desk
Marking out a pattern on large sheets of paper
Close-up of beige linen weave
Why Korea

Speed, fabric and a habit of measuring things.

Why us

Four reasons buyers come here.

Speed that is built in

Fabric, trims, pattern cutting and sampling are all within a short distance of the studio. A revised sample waits on a courier, not a container.

Fabric we develop ourselves

A team works on nothing but new fabrics and finishes, so we can offer you something that is not on everyone else's rail.

Measured, not guessed

Tolerances are written down and checked. The same garment measured here and measured at your end reads the same.

A market that moves fast

Making for Korean retail keeps our development short, and that shortness is what we sell to Europe.

Who does what

The roles behind your order.

Chief Executive

The company, and the customer relationships that outlast a season.

President, Manufacturing

The campuses and the partner factories.

Managing Director, Europe

European sales and the buyer relationship.

Creative Director

The design studio and what we put in front of you.

Director, Production

Scheduling, capacity and getting orders out on time.

Director, Responsibility

Working conditions, water, energy and materials.

The Seoul skyline at night beneath a crescent moon
Start here

Come and see the studio.

Buyers are welcome in Seoul, and we will show you the factory floor too.